Benefits of Following Companies on LinkedIn

Published On: February 2nd, 2025Last Updated: February 2nd, 2025Categories: Job Seekers Blog, Tips & AdviceTags: Job Seeking, LinkedIn

The following post explores the Benefits of Following Companies on LinkedIn.

Did you know companies have their own page on LinkedIn? That’s right. Just like following a person’s LinkedIn profile, you can also follow a company’s page – and there are several good reasons for doing so.

Read: Choosing Your ‘Open to Work’ Visibility Settings on LinkedIn

Whether you’re actively job hunting or simply exploring potential employers, following LinkedIn company pages keeps you informed about its latest news, job opportunities, and corporate culture.

Here’s what you need to know.

Overview

Most people think of LinkedIn as a resource for connecting with other professionals.

However, connecting with companies can be equally as valuable for staying informed about organizations you’re interested in. Following company pages allows you to receive updates directly from the source.

There’s no limit to the number of companies you’re allowed to follow. Simply click the blue ‘follow’ button. As an example, here is a screenshot of Nissan’s company page.

Stay Informed

Following company pages on LinkedIn is a simple way to keep tabs on the organizations you’re interested in.

When you follow company pages, their posts will appear directly in your feed. As a result, you’re better positioned to stay up-to-date on the latest news, announcements, and other important updates.

Gain Insights

Following a company’s page provide insight into the organization’s culture, values, and mission.

You’ll gain a sense of the company and what it values. This information is useful when writing your cover letter, preparing for an interview, or determining if the company aligns with your values.

Get Noticed

Once a company’s posts are appearing in your feed, you can start liking, commenting, and sharing.

By liking, commenting, and sharing content, you’re demonstrating your interest and connecting with the company on a deeper level. This can subtly increase your visibility with employees and hiring managers.

While it certainly doesn’t guarantee anything, it can help reinforce your interest in the company and make your name more recognizable should you decide to apply for a position with that company.

In Conclusion

In conclusion, I hope this article encourages you to start following company pages on LinkedIn. It’s a simple habit that can pay dividends for staying informed and engaged with the companies you care about.

About the Author: Doug Levin

Doug Levin is the owner and operator of JobStars USA, a B2C career services practice serving job seekers of all industries and experience levels. He is a Certified Professional Resume Writer (CPRW) and Career Coach (CPCC) with more than a decade of experience in career services.